A great website is easy to find and easy to use, and carefully balances your potential customer’s goals with your business goals.
Maybe your current website isn’t performing that well and you’re ready for a refresh. Maybe you’re starting a new business and need a website.
You need a website that shows up in search engines and displays nicely on multiple devices, has the content that your potential customers are looking for, lets those potential customers act, and provides the tools you need to easily manage it.
How can web design and development help you?
- Create a website that’s rooted in a solid understanding of your customer and the goals of your business and brand.
- Move seamlessly between devices with responsive/mobile-friendly designs.
- Manage your site with a user-friendly, highly flexible content management system (WordPress).
- Have the best opportunity to rank well in search results.
How does web design and development work?
That depends on whether you have an existing website or not.
If you do, we talk about what is and isn’t currently working, and what you want to change. We use your knowledge, analytics (if you have them), voice of customer data (if you have it), and competitive intelligence to build a basis for design decisions.
If you don’t, we talk about what you think will and won’t work, and what you want to have. We use your knowledge, industry data, and competitive intelligence to build a basis for design decisions.
Ideally, we root everything in a user-centered design process, incorporating some of the user experience methods to learn more about your customers and how they expect to interact with your site, and testing the design throughout the process.
Most of the time, I recommend using WordPress. It’s a well-supported, flexible content management system that you can easily dig your teeth into if you want to be in charge of managing your site. It also has tons of great free or inexpensive website themes that will be better than anything I can build – we’ll work together to pick a theme that fits your business and then customize it to suit your needs.
If you need to incorporate other tools (e.g., a CRM system, email marketing, conversion rate optimization), I’ll do that too.
Ongoing management and support is available.